About
Built for a province
that builds in cycles.
NL’s construction market can be “74% of union members idle” one summer and “1,600 workers short” a few years later. The two sides simply couldn’t see each other.
The disconnect
Same province,
two headlines.
June 2025 and the 2035 outlook, a few years apart. The people and the work were both here.
- 74%of Trades NL members out of work in-provinceJune 2025, after West White Rose, Western Memorial and the mental-health centre all wrapped. Thousands commuting west for work that exists here a year later.
- 1,600worker shortfall projected by 2035BuildForce: non-residential employment up 15%, peaking 2031, with 5,900 retirements (30% of the workforce) on the way out. Churchill Falls, Bay du Nord, hospitals, highways.
What we built
The thing that knows
who’s free in October.
Job boards treat this like any other market: post an ad, collect resumes, charge per click. They don’t know a Red Seal carpenter in Marystown is free from October, or that a school in Gander needs six by the first.
How we’re building it
Four principles
we won’t trade away.
Newfoundland & Labrador only
No national noise. Seven regions, the communities in them, and the trades that build here.
Neutral ground
Not branded to a contractor, a union or a college. Verified employers of every size, workers of every level, partners who feed the pipeline.
Transparent by default
One published formula. The same breakdown shown to workers and employers. AI explains; it never decides.
Availability, not just openings
This is a project-cycle market. We track when people are free and when jobs start, so the match is about timing as much as trade.
Who it’s for
Both sides of
the site gate.
And the colleges, unions and offices who open it.
Workers
Journeypersons, apprentices, labourers, operators, people who've never set foot on a site. Free, always.
Employers
From a two-person renovation outfit to a megaproject GC. Verified before they post, one flat price.
Partners
Colleges, unions, safety trainers, employment offices. Region-level data and placement tools.
Measures of success
How we’ll know
it’s working.
The numbers we hold ourselves to. As the platform grows they'll be published on the Workforce pulse.
Reply within 3 days
Share of expressions of interest that get a status change inside 72 hours. Target: 95%+.
No ghost jobs
Share of open postings confirmed “still hiring” in the last 7 days. Target: 100%.
Time to first qualified applicant
Median hours from a posting going live to its first applicant who meets every hard gate. Target: under 48.
Local hires
Share of hires where the worker's home region matches the job's. We publish it on the Workforce pulse.
Your next chapter starts here
Built in NL,
for NL.
If you build here, hire here or train here, there's a place for you on the platform.